Lebron James, the erstwhile star of the Cleveland Cavaliers NBA team announced he will be joining The Miami Heat this season. Mr. James, a seven year veteran of the NBA, has never won a championship. This is not all that unusual. It took Michael Jordan about six years to win his first with The Bulls, and some players, like Charles Barkely, never won one at all even with statistically successful career stats.

There was a lot of speculation about this move. Many teams competed for Lebron James, a player who can be compared to Michael Jordan without recourse to hyperbole. Many felt that he would go to The New York Knicks, for instance. This whole process has been a crash course in state tax laws for many basketball fans, with some complaining that New York’s high state and city tax would be detrimental to The Knicks chances. To counter this, it was supposed that Lebron would be compensated by a greater number of lucrative endorsements due to being associated with such a major media market.

While there may be substance to the above points, in my view what prompted Lebron James decision was pretty simple-he was tired of losing and wanted to win. If he’d gone to The Knicks, the media there would have torn him apart and The Knicks organization would not have offered much support. As for media endorsements, I doubt James will ever be taken to America’s heart the way that smiley Magic Johnson was. I could be wrong, but Lebron James isn’t as marketable with regards to that population of basketball fans who don’t really like basketball. Nobody bought Starbury Sneakers anyway.

Lebron wants to win. The last winner The Knicks had was Pat Riley, who was sorely treated there but has won a couple more championship rings in Miami to total seven he’s collected. Riley is probably not the best NBA coach in history, but barring acts of God, Lebron James is going to win two championships in the next three to four years. However, unless he is superhuman, his career may be cut short. His style of play is a lot more physical than Jordan’s was, he gets absolutely mauled by opposing teams, and James is not marketable enough to warrant special protection from the refs.

So, even though they are burning his jersey in effigy in Cleveland, Lebron James made the right decision. The Knicks, with their track record of treachery from both players, coaches, and management, would have been the worst possible choice. There are a lot of great basketball fans in New York, but this is a franchise that blacks games out on TV in a twenty mile radius if they don’t sell out. In short, these guys are stupid. It’s as if they are saying,”Not enough people are attending the games, so I will stop marketing the games at all to my most obvious fan base”.

Some would say Lebron is being selfish. If so, good for him. Cleveland was lucky to have him, didn’t appreciate him, and would have cut him the day he outlived his usefulness. The Knicks are just looking for a scapegoat to blame for the fact that they are losers. Riley knows how to win.

So shrug yourself on out of Cleveland, King James, and let someone else pay for registered sex offenders to get free Viagra in Manhattan. Here’s hoping Lebron James finally gets some championships.